KidMed Names Daniel Custódio as Company’s First CEO

KidMed Urgent Care is proud to announce the appointment of Daniel Custódio as its first Chief Executive Officer, effective immediately following a four-month nationwide search.

As KidMed celebrates its 15th anniversary this year, it is transforming into a more effective company that leads with its five core values: camaraderie, compassion, curiosity, commitment, and credibility.

“Daniel stood out to us not only for his impressive experience, but also because of his strong commitment to quality healthcare and his alignment with our core values,” said KidMed Co-Founder Dr. Mark Flanzenbaum, M.D. “We are confident in his ability to set a strategic vision for our organization, leading with innovative processes that support our core values and enhance care for our patients and their families.”

Custódio is the author of “Sacred Workday: How to Create an Awe-Inspiring Business,” a 2010 Style Weekly Top 40 Under 40 winner, and a Six Sigma Black Belt. He brings over 20 years of experience in the healthcare and finance industries, with expertise in transformational leadership. In 2020, he led the Greater Baltimore Medical Center to win the prestigious Malcolm Baldrige Award. He also improved its standing with the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) from the bottom 25% to the top 25% in less than one year.

“Healthcare is my passion, and I’m proud to be part of an organization that provides the high level of care that I would want for my own daughters,” said Custódio. “I love that KidMed is an independent, family-oriented clinic, and I will work hard to inspire, lead, and serve this fantastic team.”

Custódio is a member of the American College of Healthcare Executives and has lectured to some of the top industry leaders in the country on his experience transforming healthcare companies. He graduated from Hamilton College with a Mathematics degree and from the Kellogg School of Management with a Master of Business Administration degree. He is currently pursuing his Executive Doctor of Business Administration (DBA) from Temple University’s Fox School of Business.

Custódio lives in Henrico with his three young daughters. As a slam poet, he won the gold medal at the National Poetry Championship in 2008.

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