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15th Anniversary Brings Big Changes to KidMed Urgent Care

KidMed News title image with a lime green cast of color showing a young girl and a megaphone.

KidMed Urgent Care Is Turning 15!

We’ve been proud and grateful to serve as Richmond and Stafford’s only pediatric urgent care for so many years, and we can’t wait to see what the next 15 years will bring.

We’ve been working for more than a year on exciting updates at KidMed. The most noticeable changes are a brand new logo and website!

Why a Brand Refresh?

We believe KidMed Urgent Care is the best place for sick and injured kids to be cared for when their pediatrician cannot see them and there is no need for treatment in a pediatric emergency department.

We chose to use this 15-year milestone as a time for reflection and planning for the future. Refreshing our brand helps KidMed stay modern and competitive in this ever-changing healthcare market.

Core Values and Brand Promise

It’s more than just a new look. We also want to make sure KidMed is a great place to work, so we’re launching new employee programs and values that serve to guide and inspire our entire team for your family.

KidMed’s five core values (which we call the “Five Cs”) that will be at the heart of everything we do are:

  • Camaraderie
  • Compassion
  • Curiosity
  • Commitment
  • Credibility

Our core values motivate us to be a more united team, provide your kid with excellent care, and offer you a warm place to take your child during stressful times of illness or injury. This rebranding effort also included a new “brand promise” – our pledge to you.

We promise to take care of your child by delivering the best pediatric urgent care possible, delivered by a skilled, knowledgeable, and compassionate staff that genuinely loves kids.

Our new brand promise and core values inspire and guide our leaders and healthcare team to provide kids and their caregivers with the thorough, accessible, caring, expert pediatric urgent care Richmond and Stafford families have come to rely on.

Thank you for choosing KidMed Urgent Care over the past 15 years.

From diapers to diplomas, we’re here for your sick or injured infant, child, teen, and young adult (up to age 25)!

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